LENA KROUPNIK, ASID, NCIDQ
My key business philosophy is to create interior environments that reflect the personalities of the individuals occupying the space. A home must be functional and reflective of its owners’ personality.
I believe that a uniform “perfect space” does not exist. It is unique for each client and is achievable through the balanced communication between the designer and the client. I do not share a vision of the designers who claim that customers have to be told what they need.
I strongly believe that the mission of the designer is to share his/her professional knowledge and to provide the customer with several quality options. This way the customer feels engaged and becomes an integral part of the designing process allowing them to get immediately attached to the new space and to want to be there.
